KER and RiceBran Technologies Sign Exclusive Supply and Cooperation AgreementBy Kentucky Equine Research Staff · January 4, 2016
Kentucky Equine Research (KER) and RiceBran Technologies (RBT) have entered into a 10-year, exclusive supply and cooperation agreement covering the North American equine market.
Under terms of the agreement, RBT will be the exclusive supplier of KER-endorsed stabilized rice bran for use as a feed and supplement ingredient in equine products sold in North America.
RBT will provide manufacturing, distribution, sales, and marketing expertise, and KER will contribute sales and marketing expertise, technical support, and research and development to the partnership.
KER President and Founder Dr. Joe Pagan said, “We are excited to enter into this agreement with RiceBran Technologies. In addition to RBT being the technology leader in rice bran stabilization, their patented processes produce a range of unique rice bran derivatives that we will jointly develop with the aim of producing high-value equine supplements with targeted nutritional applications.”
RBT CEO and President W. John Short also commented, stating that “Dr. Pagan has built KER into the leading equine nutrition company in the world. It is a pleasure and an honor to have the opportunity to cooperate with Joe and KER to increase market penetration for both of our companies as we work to bring new, high-value equine feeds and supplements to the North American equine market.”
Kentucky Equine Research (KER) is an international equine nutrition, research, and consultation company serving horse owners and the feed industry. KER’s goals are to advance the industry’s knowledge of equine nutrition and exercise physiology, apply that knowledge to produce healthier, more athletic horses, and support the nutritional care of all horses throughout their lives.
RiceBran Technologies is a human food ingredient and animal nutrition company that focuses on the procurement, bio-refining and marketing of numerous products derived from rice bran. RBT has proprietary and patented intellectual property that allows us to convert rice bran, one of the world’s most underutilized food sources, into a number of highly nutritious human food ingredient and animal nutrition products.